European businesses lack IoT strategies

The world’s get more connected and we’re all itching to roll out IoT devices – right? Well sort of. New research from Zebra has revealed that  European companies recognize the importance of IoT connectivity, but have been a bit slow to appreciate the implications of the change. Businesses certainly recognize the opportunity that the technology will bring and are pushing ahead with IoT rollout, 25% of European companies that Zebra surveyed are investing at least £3.4m in IoT and two-thirds of companies are looking to increase the investment. However, businesses are focusing on opportunity, but not implementation, as more than a third of European companies (34%) have no plan to address the cultural changes associated with deploying IoT.