Pinterest rolls out its own version of QR codes

Pinterest is rolling out its own variation of QR codes for retailers and brands. They behave like you’d expect for a QR code, where users can open the Pinterest app and use the code to quickly jump to a board without having to search or tap several times to get there. It’s another way of reducing friction to getting to the content from those brands or retailers on Pinterest, as a huge amount of the content on the service comes from brands or marketers. Pinterest users just open the camera app, which the company seems to be increasingly using to close the distance between the real world and Pinterest as it looks to get the right content in front of its users.