Smart label helping beat counterfeiters

When it comes to making fake goods, China is the counterfeit capital of the world. Here counterfeit and knock-off products can range from cosmetic items to food products, medicines and even cars. China-based company WaliMai has developed RFID-based anti-counterfeit labels that are fixed to a product to let consumers know for certain that it is genuine. "We have a banking-like level of security. Every label has an RFID [radio-frequency identification] chip inside which has a certain re-writeable memory, and with every consumer scan - when the consumer uses the mobile phone to scan the label by just touching it for a second or two - the data on the chip is changing," WaliMai co-founder Alexander Busarov told Reuters.