Campari eases liquor ordering with NFC-enabled fridge magnets

Campari America, the U.S. distributor of Skyy vodka and Wild Turkey bourbon, is distributing special refrigerator magnets that consumers can tap with a smartphone to order spirits for home delivery. The "Campari on Tap" magnets are equipped with a special near-field communication chip (NFC) that opens a product page on Drizly, the online shop for alcohol. From there, a smartphone user can order Campari brands for delivery. The "smart" magnets are being distributed in liquor stores in New York City. Each magnet is branded with one of six Campari products: Campari, Skyy Vodka, Wild Turkey, Aperol, Appleton Estate Jamaican Rum or Espolòn Tequila.