Phy’s new platform generates dynamic landing content from standard QR codes

Phy is out with a new QR-based platform for dynamically generated pages of linked previews. Called Multi-Action QR Codes, it employs standard QR codes that can be read by any regular QR scanner. QR scanning has become a widely available capability, native in the camera app for Apple devices, and it is found inside several popular social apps, including Facebook, Snapchat, Pinterest and Twitter.