Fast-growing Untuckit in RFID pilot

Untuckit, the fast-growing brand whose signature shirts are made to be worn untucked, has made the leap to bricks-and-mortar with ease. Founded online in 2011, the start-up has grown from five stores at the end of 2016 to 25 locations at the beginning of 2018 — a number it hopes to double by year-end. It uses data collected by Sato’s RFID chips on men’s shirts, combined with RetailNext traffic counters and other in-store data points, to track which shirts are tried on, if the sizing fits and purchase information. The data allows Untuckit to identify the optimal merchandising mix based on what people try on versus what they buy.