RFID Pilots Address Perishable Foods, Beauty Products

Avery Dennison is helping ultrahigh-frequency (UHF) radio frequency identification technology to make deeper inroads into the retail market, with solutions and pilots intended to manage cosmetics and fresh foods. Several retailers have been piloting cosmetics as part of their RFID tracking solutions, and a chain restaurant is currently testing the technology as part of Avery Dennison's Freshmarx Food Safety program. To further enable the use of RFID on food products, the technology company has developed a microwave-safe inlay that could be applied to food packaging without reacting adversely to microwaves, or to the heat caused by them.