Mobile payment apps need more than NFC for global success

Between Apple Pay, Google Pay and other insert-company-name-here-plus-Pay solutions, it seems like many mobile payment apps are copy-paste efforts. It’s not just the naming convention that gets copied, as the actual payments process is similar across the board. There’s necessarily nothing wrong with NFC at all, but if the major mobile solutions don’t offer more payment options, they simply risk losing emerging markets (and associated marketshare). Just look at China, India, Kenya, South Africa and a ton of other countries for proof. Many of the top payment solutions in each of these markets don’t use NFC chips at all.