NFC tech in official World Cup match ball draws fans even more into the games

Every four years, the FIFA World Cup brings millions of people together to bond over a shared interest in soccer and a fierce devotion to their country. But how do you drum up even more interest in one of the most popular sports on the planet? To Adidas and the software company Blue Bite, the solution comes down to innovating the fan experience. Specifically, the duo injected the official World Cup match ball with a bit of cutting-edge (see: NFC) technology capable of allowing fans to unlock exclusive, tournament-themed content.