Sodyo’s Vision For The Next-Gen QR Code

What if QR Codes could transition consumers seamlessly between the online and offline worlds, blurring the lines between physical and digital retail, and ingraining shopping as part of the everyday experience? They can’t, but the next generation of scannable codes aims to do exactly that, leveraging a color matrix that can be scanned from afar and renders well on TV screens.  Sodyo’s color matrix code can be stamped on pretty much anything and scanned by any modern smartphone camera. That includes static media such as posters, subway ads and even billboards. Unlike a QR code, it includes more challenging visual backdrops, such as screens, which Yagur said makes the technology an ideal solution for advertisers to use in television commercials.