Is in-app use the
future of QR Codes? As in, not a QR Code app, but someone else’s app? Maybe this explains research that shows that QR Code use is increasing. According to ExactTarget, 34% of U.S. smartphone users have scanned a QR Code, rising to 46% of tablet owners, and Juniper Research predicts that the number of coupons redeemed via QR Codes will reach 5.3 billion by 2022.
How does this square with the fact that nearly everyone I talk to hasn’t scanned a QR Code in years, if ever? I think back to my conversation with four Millennials and one Gen Z in which none of them used QR Codes.
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