QR codes may be too much work for consumers, UD study finds

Beginning January 1, 2020, the U.S. Department of Agriculture will require all genetically engineered (GMO) foods — or, as they’re known in the industry, bioengineered foods — to include that fact on its label along with nutrition information. The bioengineered food industry have been seeking ways to deliver extra info to consumers via various methods. Including the QR code, which has been rumored to be making a comeback. According to a recent University of Delaware study, however, if consumers have to take an extra step to access extra information, the vast majority won’t bother, UDaily reports.