NFC Raises Spirits for Tasmanian Distillery

Tasmanian foods and spirits are showcased at The Taste of Tasmania, an annual event at which Tassies (as Australians refer to those from the country's island state) can enjoy the best of their local products. In 2018, the show included a local whiskey tagged with Near Field Communication (NFC) functionality that allowed consumers to authenticate and engage with bottles before buying them. The Old Kempton Distillery (OKD), located in Kempton, Tasmania, is utilizing NFC technology to combat counterfeits, as well as to improve the branding of its high-value whiskey, gin and other liquor products as the company expands its market share across Australia and around the world.