How the barcode has changed retail

The barcode has taken over retail and transformed how we shop. Cashiers can still use multi-plane, fixed grocery scanners to read barcodes, and store clerks can also be more mobile and offer scanning facilities throughout the store with handheld scanning devices. Schnucks, one of the largest privately held, family-owned US supermarket chains, is doing this and more. It is transitioning from the traditional 1D barcode made up of lines and spaces and moving to 2D barcodes – made up of many small, individual dots in square shapes and scanners to embed additional data to ensure accurate data capture while enhancing store productivity and efficiency. As part of this shift, Schnucks is deploying Zebra data capture, mobile computing and printing solutions to increase store associate productivity and improve the customer experience.