Recycling Startup Ambercycle Uses QR Codes To Tell Clothes' Backstory

Ambercycle, a Los Angeles garment recycling startup, is turning those itchy white care labels inside your t-shirt into online portals detailing where and how your clothes were made.

The company started printing mini QR codes on the tags of their recycled clothes sewn downtown.

The push comes as more consumers expect clothing brands to expose how and where their apparel is made. Partner Avery Dennison pitches the tags as a way for companies to transparently display that data and stay in touch with customers online.