Identiv Delivers NFC-Enabled Smart Packaging for OTACA Tequila

Identiv announced a collaboration with OTACA Tequila, expanding smart packaging innovations with near field communication (NFC)-enabled authentication, product provenance and transparency, customer loyalty, and brand awareness.

OTACA is the first tequila company to fully digitize its product offerings with NFC. The tap-and-go NFC model incorporates Identiv's experiential design into smart packaging, inviting the brand's loyal customers to engage, track, and authenticate their purchase. Consumers use their NFC-enabled Android or Apple iOS device to tap the tag and access OTACA's custom digital experience, including product authentication, the history of its founders, and the ability to place a new order.

The NFC tag is a printed, standard circular form factor and attaches to the top of the tequila bottle. Blockchain expert SUKU manages the consumer engagement platform. The decentralized, distributed qualities of blockchain processing ensure security, transparency, reliability, and authenticity. The NFC tag combined with blockchain technology strengthens the trustworthiness of the tequila's supply chain.