eBay Launches Authentication for Fine Jewelry

As the marketplace's luxury categories continue to gain momentum with double digit growth, eBay announces the expansion of its Authenticity Guarantee to fine jewelry. Beginning today, in collaboration with GIA, the Gemological Institute of America, eligible new and pre-owned fine jewelry sold for $500+ will be available for the service.

The offering will soon expand to include top designer brands like Bvlgari, Van Cleef & Arpels, David Yurman, Cartier and Tiffany & Co. This marks the expansion of eBay's authentication service to its fifth category, which currently includes sneakers, watches, handbags, and trading cards.

eBay's collaboration with GIA – preeminent experts in gems and jewelry – will power the marketplace's authentication in this category, which has grown significantly over the past year: sales of Bvlgari, David Yurman and Van Cleef & Arpels were all up double-digits month-over-month in May of this year, while eight pieces of fine jewelry were bought every minute on eBay in 2021. With 90 years of expertise, GIA's unparalleled category knowledge will help ensure that buyers can shop and sellers can sell with total confidence.  As part of the collaboration, GIA experts, including gemologists, will perform a multi-point inspection, verifying metal type, purity, and gemstone quality, to confirm the authenticity of every eligible item.

GIA experts use best in class techniques to verify the condition and quality of the jewelry, ensuring the authenticity and accuracy as compared to the listing.  Every piece of jewelry that goes through eBay's Authenticity Guarantee service is examined by GIA experts who inspect the item to verify it is as described in the listing. They also confirm that its condition and quality are as described in the listing. Our Authenticity Guarantee service collaborates with GIA,  the preeminent experts in gems and jewelry, so you can shop with confidence. Details on the jewelry authentication process are as follows: 

Multi-point inspection by experts: Jewelry is examined for authenticity by GIA experts with years of industry experience and knowledge. GIA then performs a multi-point inspection, so you know your jewelry is authentic. Once verified, GIA will ship your item to you safely and discreetly, with signature confirmation required.
Unique Authentication Card: Verified jewelry will receive a unique authentication card with a QR code. Scan the code to access your item's documentation, and learn more about your jewelry and its authentication journey.
Verified Returns: In the event of a return, every item is inspected by GIA experts before it's sent back to the seller. Returns are shipped back directly to the authentication collaborators, verifying its authenticity.