OTACA is the first tequila company to fully digitize its product offerings with NFC

Identiv announced the successful completion of the pilot launch of Identiv's near field communication (NFC)-enabled smart packaging for OTACA Tequila. With over 5,000 bottles of tequila successfully digitized during the pilot launch, OTACA plans to ramp its production plans with Identiv to an additional 50,000 bottles of Reposado tequila in the first quarter of 2023.

In October 2021, Identiv announced a collaboration with OTACA Tequila to expand smart packaging innovations with NFC-enabled authentication, transparency, customer loyalty, and brand awareness. High-performing NTAG 210u NFC tags power the new smart packaging solution attached to the top of OTACA Tequila bottles. OTACA is the first spirits company to fully digitize its product offerings with NFC.

The NFC tag, combined with blockchain technology, strengthens the validity of the tequila's origins. A true artisanal sipping spirit, OTACA Tequila has been recently recognized for multiple awards including 2022 Sip Awards Double Gold, 2021 Cigar and Spirits Magazine World Spirits competition, and 2022 Spirits Business Awards Gold, Tequila and Mezcal Masters category.