New Trend Of QR Codes In The Packaging Industry

QR codes may have failed on their first try 10 years ago, but this time they are a marketing team’s hottest asset. Pinnacle Packaging President Nicole DeJoris says you can expect to see them everywhere, including on packaging supplies from shipping boxes to tape and inserts.

Packaging is jumping on the QR code bandwagon, especially because of COVID, DeJoris said. It’s a simple way for consumers or anyone receiving a package to scan the QR code and get more information on the product or the company itself.

Not only are these quirky pixelated squares making marketers’ dreams come true, but more importantly, they are giving buyers a 10 times experience thanks to how easy and fast they are to use. All it takes is a quick scan with a phone’s camera, touching the link that pops up, and a buyer or prospect is immediately taken to a URL that is directly related to something they have purchased or are interested in.

QR codes come in two different types, static and dynamic. Static codes take a user to a location that provides information that will not change, while the dynamic version is editable, making it much more versatile since the information that is pulled up when scanned can be changed.

The dynamic QR code is especially useful for placement on shipping boxes and water-activated tape because they are purchased in large quantities, and the information that was important when the boxes were first printed with the code could change over time.