Identiv Names RFID Industry Innovator Manfred Rietzler as Strategic Advisor

Identiv announced the addition of Manfred Rietzler as a strategic advisor to work with Identiv's executive leadership team.

Rietzler joins Identiv with an impressive career as an entrepreneur and investor in several groundbreaking fields, including radio frequency identification (RFID), computer vision, robotics, and renewable energies. He is a recognized thought leader in strategic business analysis and planning, business case modeling, product design, and project management in the field of information technology.

In 2001, Rietzler founded the Smartrac Group, a designer, developer, and manufacturer of RFID products (now a part of Avery-Dennison). He served as Smartrac Group's CEO until 2006, focusing on developing RFID-based retail and industrial applications. During his tenure, Smartrac grew into a global leader in the RFID industry, achieving technological milestones in some of the earliest applications for high-frequency (HF) and near field communication (NFC). From 2006 to 2010, Rietzler was Smartrac's CTO, then served as a member of the Supervisory Board of Smartrac Group for several years. In 2011, he founded Intec Solar Ltd., and has since been the chairman of their Boards of Directors. Rietzler created more than 300 patents and patent applications.