Global Anti-Counterfeit Packaging Market to Reach $88.1 Billion by 2030

The global anti-counterfeit packaging market for security documents and event ticketing was valued at $37.8 billion in 2020, and is projected to reach $88.1 billion by 2030, growing at a CAGR of 8.8% from 2021 to 2030.

Anti-counterfeit packaging is the process of securing and authenticating products to minimize counterfeiting or infringement malpractices. Anti-counterfeiting packaging prevents imitation and confirms safety of goods.

The growth of the global anti-counterfeit packaging market for security documents and event ticketing is driven by advancement in track & trace technology and integration of new anti-counterfeit technologies in security documents & event ticketing. RFID technologies, are integrated with software solutions that provide real time tracking solution to various industry products including, security document and event ticketing.

The application of RFID in event ticketing is collaborated with conventional techniques, such as holograms and ink and dyes, which provides solution to control and maintains the flow of documents in the market. For example, BrandWatch Technologies provides multi-layered document security solution, which comprises of specialty inks and new printing embedding technology. This new layered technology is expected to enhance the level of document authentication.

However, high cost is required for implementing product identification setups (ground infrastructure), which may not feasible for low cost products. However, in developing countries like India, governments find it difficult to provide ground infrastructure, such as satellites for real time tracking, to companies.

Event organizers, online traveling service providers, and courier and billing service providers seek better control over their document during transit through track and trace technologies. This technology helps in tracking the real time position of documents that are in transit. It also helps to reduce the amount of manual work incurred during document handling; thereby improving the visibility of documents. Document protection is one of the important parameters for maintaining the financial integrity of manufacturers. Higher counterfeiting activities hamper the goodwill of a company, which ultimately reduces profitability. Lower counterfeiting activities thereby increase the loyalty of consumers towards the company.