Chinese tea brand uses NFC tags to prevent counterfeiting

Customers purchasing special anniversary gift boxes of Chinese tea brand Halfism’s Fuding white tea can now verify their purchase is genuine, by scanning an NFC tag embedded in the product’s packaging with their NFC smartphone.

The tag is designed to stop functioning if anyone attempts to remove it from the original packaging and fraudulently attach it to another product.

Part of the NFC communication circuit embedded in the paper-based container has a fragile structure. This means that if the NFC tag is removed from the package, the circuit is broken and the NFC tag itself breaks, preventing the risk of NFC tags being removed from packages and used fraudulently.