Identiv and collectID Deliver Immersive NFC-Enabled Fan Experience for FC Köln
The activation leverages Identiv's NFC life-of-garment tags to provide fans with enhanced real-time match day access to exclusive digital content.
Fans of the football club who purchased a special ticket to the recent home match, nicknamed the Innovation Game, against Italian Club AC Milan were given a team scarf with an embedded NFC tag to customize their own stadium experience. The digitized scarf can take the place of a conventional or mobile ticket, provide entry to the stadium, and also let users access exclusive real-time digital content during a match and receive offers and rewards.
The scarfs allowed fans to receive communication from 1. FC Köln during the game, including them in the real-time action on the pitch. In the second half, fans with a registered scarf were invited to redeem a free pretzel. After the home team scored their first goal, fans received a promotional offer for a free player flock with every purchase of the new season's jersey.
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