Balmain adds NFC tags to Pokémon clothing

Luxury fashion brand Balmain Paris has added NFC tags to jackets and patches in its Balmain x Pokémon range that enable purchasers to unlock rewards by tapping the tag with a NFC smartphone.

'This is the first time Balmain has explored NFC technology and, as a luxury brand, we are excited for the continued integration of new technologies, offering our customers an engaging, collectable experience, making our brand more widely accessible to a larger audience than ever before,' Balmain’s creative director Olivier Rousteing says.