IoT software market in travel and leisure to expand between 2022 and 2027 to $11 billion
The Internet of Things, or IoT, describes the use of connected sensors and actuators to control and monitor the environment, the things that move within it, and the people that act within it. Enterprise spending on IoT across the travel and leisure sector is set to experience steady growth over the next few years. The total is set to reach $28 billion by 2027, up from $10 billion in 2019. Within the overall travel and leisure market, IoT software will dominate over the coming years.
The COVID-19 pandemic brought key IoT use cases to the attention of the travel and tourism industry. Airports, for example, used connected thermal cameras to detect potential COVID-19 infections or deployed sensors to monitor and cap occupancy in communal spaces on-site.
In this way, the pandemic increased the adoption of IoT, contributed to a positive attitude toward the technology, and catalyzed safety-enhancing innovations for both consumers and employees. And now, in the post-pandemic world, further IoT use cases continue to emerge that will enhance operational efficiency, reduce costs, improve decision-making, and improve customer experience across the sector.
IoT is essential to digitalization in travel and tourism. Airlines, for example, can deploy the predictive maintenance capabilities of IoT systems to reduce the cost and downtime of aircraft repairs. This is just one of the many transformative use cases of IoT with this emerging technology ready to be employed across the travel and tourism value chain, for example, to manage crowds at popular attraction sites, personalize hotel stays, simplify airport navigation, and much more.
IoT can also assist in travel and tourism companies addressing ESG challenges. In the last decade, COVID-19 appeared as the top existential threat to the travel and tourism industry, but as companies recover, the challenge of ESG has returned to center stage. IoT can address ESG concerns in a host of ways from sensor-enabled smart lighting and thermostats that monitor and adjust the environment of lodgings to improve energy efficiency to IoT-enabled smart buildings that integrate energy-efficient technology throughout cities.
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