Coach and Poshmark leverage NFC for sustainable product resales

Owners of handbags, wallets, clothes, and shoes from Coach’s sustainable Coachtopia brand can now resell these items on Poshmark, with details uploaded automatically thanks to an embedded NFC tag or digital ID.

By tapping the NFC tag with a smartphone or scanning a QR code, customers are directed to a product page detailing materials, design, and care services. From there, they can sign into their Coach account, add the item for resale, and automatically populate the Poshmark listing with product information. Additional services are also accessible via the Coach account.

These digital IDs and product passports facilitate a seamless resale process and record details of the resale and sale price, providing Coach with near real-time resale data from Poshmark. This enhances transparency, builds consumer trust in product provenance, and offers Coachtopia new insights into the product’s entire lifespan.

The launch with Poshmark is the latest development in Coach’s partnership with EON Exchange, which has integrated digital product passports and IDs into all Coachtopia products.