Gina Tricot implements SML RFID technology

Nordic retailer, Gina Tricot has implemented RFID technology from SML to transform in-store operations, delivering enhanced data quality and stock management capabilities.

Having previously adopted RFID technology before partnering with SML, Gina Tricot needed to expand and deepen its use of the technology as the retailer’s omnichannel journey evolved.

Partnering in 2023, Gina Tricot implemented SML's Clarity Store technology to improve inventory management and store operations. The partnership has enabled the retailer to undertake weekly stock counts, ensuring the brand’s data-driven allocation system to reach its full potential.

With access to current and accurate data, which is crucial for optimizing inventory management and enhancing customer experiences, Gina Tricot has streamlined several operational processes and increased market competitiveness.

As part of the partnership, Gina Tricot deployed SML’s Clarity software and Zebra hardware in its stores. The collaboration has also enabled Gina Tricot to perform weekly stock counts and improve stock accuracy by providing real-time visibility into inventory levels.