In-counter barcode scanners market size will grow from $2.13 billion in 2023 to $2.30 billion in 2024

According to The Business Research Company's, The in-counter barcode scanners market size has grown strongly in recent years. It will grow from $2.13 billion in 2023 to $2.30 billion in 2024 at a compound annual growth rate (CAGR) of 8.2%.

The growth in the historic period can be attributed to the globalization of supply chains and markets, integration with point-of-sale systems, regulatory compliance, cost reduction, and inventory control.

The in-counter barcode scanners market size is expected to see strong growth in the next few years. It will grow to $3.18 billion in 2028 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to automation in retail, advancements in AI and machine learning, growing demand for contactless solutions, increased focus on supply chain resilience, and expansion of omnichannel retail. Major trends in the forecast period include enhanced AI decoding, In-counter barcode scanners offering multi-functionality, incorporation of sustainability features, enhanced data analytics, and customization options.

Growing penetration of e-commerce is expected to propel the growth of the in-counter barcode scanners market going forward. E-commerce refers to the online business model facilitating the exchange of goods and services through the Internet. The growing penetration of e-commerce is driven by convenience, expanding internet access, and shifting consumer preferences towards online shopping. In-counter barcode scanners are used for receiving and restocking goods, picking and packing orders, and shipping, returns, and cycle counts. These scanners help ensure accuracy and efficiency in these processes, allowing businesses to streamline their operations and reduce costs. For instance, in February 2024, according to the United States Census Bureau, a US-based government agency, in 2023, e-commerce sales were projected to reach $1,118.7 billion, marking a 7.6% (±1.2%) increase from 2022, while total retail sales saw a 2.1% (±0.4%) rise over the same period. In 2023, e-commerce sales constituted 15.4% of total sales, compared to 14.7% in 2022. Therefore, the growing penetration of e-commerce is driving the growth of the in-counter barcode scanners market.