Dutch smart tagging developer Tagologic receives international recognition for innovative approach to digital tagging and data management
In a world where sustainability, transparency, and customer engagement are more important than ever, companies are required to offer more than just beautiful products. Tagologic has developed TTAG: a QR code that offers new possibilities for both consumers and suppliers.
Tagologic holds a patent that allows them to uniquely identify objects. It is called TTAG. The idea is based on an internet address. So, if you want to identify a sneaker, it could for example be this: ttag://www.fashionshoe.com/shoe/sneaker/type408/... You can then convert this encoding into a QR code, allowing you to identify each individual pair of shoes. Additionally, it offers transparency about the origin of your products.
As a consumer, thanks to TTAG, you can easily request detailed information about a specific product. This allows consumers to learn more about the story behind the purchased product. For instance, TTAG reveals information about which countries the fabrics come from and who finished the final product. The consumer gets confirmation that the purchase was responsible and feels a closer connection to the brand.
For suppliers, TTAG offers the advantage of being able to trace the sold product back to the customer who purchased it. This makes error detection easier. Tagologic, for example, applied TTAG with a large supplier of industrial hoses. They wanted to better monitor the quality of their products. With the help of TTAG, they were able to trace an error in a specific hose and remove it from the production process instead of destroying an entire batch.
Moreover, TTAG can combat fraud, especially in the fashion industry. With TTAG, it can be traced where the item comes from, making it clear whether the product is genuinely from the respective brand or counterfeit.
In addition to smart tagging applications for business-to-business, Tagologic offers consumers the ability to TTAG their 'collection' by providing it with a unique code. This creates a user-generated and user-curated platform for collectors, for example.
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