Napa Valley Vine Trail Launches Digital Smart Trail Powered by NFC

The Napa Valley Vine Trail Coalition, in collaboration with Quantum-h and Cellotape announces the launch of a digitally connected trail experience designed to make the 47-mile route connecting Vallejo Ferry Terminal to Calistoga Depot more connected, accessible, and sustainable.

The trail will feature dozens of new NFC - enabled markers that turn each tap into a "Digital Destination". Each marker will allow an estimated 400,000 – 500,000 people who use the Vine Trail annually, to simply tap their smartphones for instant access to hyper-local content including winery stories, educational insights, promotional offers, and exclusive sponsor pages.

For hundreds of local sponsors – including wineries, local businesses, and cultural institutions – the opportunity provides direct, real-time connection to audiences immersed in the magic of Napa Valley. Sponsors receive a premium digital presence: branded landing pages, VIP offer integrations, and geo-targeted insights.