Rescue Retriever Launches Kickstarter for FireTag Revolutionizing Pet Safety in Home Fires

Rescue Retriever, the company behind the first-ever smoke detector specifically designed to save pets in house fires, launches a Kickstarter campaign for its groundbreaking new product: FireTag. This innovative collar attachment is designed to help firefighters quickly and easily locate pets during the chaos of house fires, significantly improving the chances pets are rescued safely.

Every year, more than 40,000 pets are tragically lost in house fires, primarily because animals instinctively hide during emergencies. While traditional smoke detectors effectively alert residents, pets remain vulnerable, hidden in hard-to-find places, compounded by heavy smoke and confusion.

FireTag addresses this critical gap. When paired wirelessly with the Rescue Retriever Gen 2 smoke detector, the FireTag activates a high-intensity strobe light attached to your pet's collar as soon as smoke is detected, increasing visibility on the exact location of your pet during rescue operations.

FireTag is a lightweight, low-profile design compatible with most standard pet collars. The waterproof, chew-resistant, and durable construction make it sustainable for everyday wear. In the event of a fire the wireless activation is triggered by the Rescue Retriever making a high-intensity strobe visible through dense smoke. It also features an optional GPS slot compatible with Apple AirTag or Android trackers. No apps, WiFi, or regular charging required. It's built specifically for real emergencies.

The Kickstarter campaign launched today, aiming to raise funds necessary to bring FireTag to pet owners across the country and enhance home pet safety nationwide. Backers will receive a Rescue Retriever Fire Safety Kit which includes (1) Rescue Retriever Gen 2 Smoke Detector, (1) FireTag & (1) Reflective Pet Total Sticker. The Early Bird Special (for the first 250 kits committed) in $99 USD. The Kickstarter campaign will run for 30 days. Expected product delivery date is early November.