Codeifai integrates GS1 Digital Link to strengthen QR code platform

Codeifai has upgraded its ConnectQR platform by adding GS1 Digital Link functionality, a move designed to enhance connectivity, improve transparency, and deepen consumer engagement.

The company’s advanced QR code solutions are already helping brands protect against counterfeiting, boost customer interaction, and improve supply-chain visibility within the high-margin, self-service SaaS market.

By embedding GS1 Digital Link into its QR technology, Codeifai is transforming traditional barcodes into web-enabled smart data carriers. A single scan can now connect a product directly to online resources—ranging from regulatory information and instructions to marketing campaigns and traceability data.

This update places Codeifai at the forefront of the global transition from 1D to 2D barcodes, an industry-wide shift scheduled to culminate in “Sunrise 2027”, the milestone year for adopting 2D codes across packaging and retail.

Unlike conventional barcodes, which only hold basic product identifiers, GS1-enabled QR codes provide a bridge between point-of-sale systems and the web, supplying valuable information for consumers, retailers, and regulators alike.