Böen wine taps NFC tags for connected bottle caps

Californian wine brand Böen is urging U.S. shoppers to "Tap Our Cap" with a smartphone to educate themselves about its wines. The vintner equipped its bottles with near-field communication (NFC) technology that directs mobile users to a website with information about the brand, its history and food and wine pairings, according to a press release. Because the information appears on a website, smartphone users don't need to download a separate app. Böen owner Copper Cane Wines & Provisions put the special caps on its chardonnays and pinot noir varieties. Böen worked with Italian packaging company Guala Closures to develop the NFC-equipped cap and creative agency SharpEnd, which develops marketing uses for connected packaging.