Fashion Retailer Leverages Virtual Shielding to Overcome Stray RFID Reads

Throughout the past two years, U.K. clothing company Superdry has taken a strategic approach to its RFID technology deployment, ensuring that the system achieved the effectiveness it needed at several dozen stores before deploying the technology across all of its sites. As a result, the company has resolved early problems related to stray tag reads and is now moving to the next phase: deploying UHF RFID technology at 200 of its worldwide stores this year. The company first investigated RFID technology a few years ago in an effort to improve its inventory accuracy, then deployed the system across 37 stores. The solution is now deployed across all of its U.K. locations.