ReedPOP is expanding services with its NFC RFID-enabled badges for more than 150,000 New York Comic Con fans

When more than 150,000 fans attend New York Comic Con (NYCC) this fall, they will be using a Near Field Communication (NFC) RFID badge to not only gain entry to the event, but also reserve a spot in long queues, gain access via lottery to the most popular panels and receive prizes. Since the NFC technology was introduced, says NYCC managing company ReedPOP, it has reduced wait times for popular events. Fans can now attend more such events—twice as many, on average—than they could in previous years, says Kristina Rogers, ReedPOP's event director. This year, the NFC solution will be expanded to include more access and prizes for those with badges, while payment functionality is expected to be added next year.