NFC mobile payments to account for ‘just 1.6%’ of in-store transactions this year

Payment methods like Apple Pay and Google Pay will be used by US consumers to make transactions valued at a total of US$78.6bn this year, representing 1.6% of all US brick-and-mortar retail sales, according to a new forecast from 451 Research. “The reasons mobile contactless payments have yet to become a breakout success are many,” says analyst Jordan McKee. "Consumer payment habits die hard, and without a measurably better value proposition, habitual behaviours such as reaching for a card from a leather wallet will beat mobile alternatives every time."