RFID Reader Manufacturer Sees Sales Soar

A large provider of radio frequency identification (RFID) equipment has seen its UHF reader stocks nearly depleted in the Brazilian market, thanks to the demand from a large Brazilian retailer. Both companies have asked not to be identified, but sales expectations were exceeded above the expected average. This retail company has ordered that all of its suppliers deliver RFID-tagged products to facilitate their internal inventory controls, among other initiatives. Due to the retailer's size, this decision has warmed the market far more than anticipated demand and, as a result, has quickly depleted the reader stocks of a major RFID equipment supplier.