Increasing Contactless Adoption Will Drive Payment-Enabled Wearables Market to US$7.2 Billion in 2024

The wearable payments market is being driven by a surge in contactless payment adoption, as a result of growing usage of contactless cards and Near-Field Communication (NFC)-enabled mobile payments.

In large part, this usage reflects a growing trend in changing consumer behavior regarding payment habits and trends, driven by maturing smartwatch technologies, evolving tokenization platforms, and the convergence with other end verticals such as ticketing and transport, and fitness and health applications.

As a result of these trends, global tech market advisory firm, ABI Research forecasts US$7.2 billion in global revenue from the sale of payment-enabled wearables in 2024.

A combination of technology maturity, consumer popularity, familiarity with contactless payments, and the unique external phenomena (and notably COVID-19, whereby contactless is being pushed as a safe and hygienic alternative to cash by the payment networks, merchants, government, and the World Health Organization) is accelerating today's market adoption of contactless technologies. Wearable devices are primed to take advantage of this trend, with increasing choice and flexibility in terms of form-factors and available payment methods.

Ecosystem players such as wearable OEMs, silicon and IP providers, payment enablers, and financial application developers are all working to develop wearable payment experiences that are EMV-compliant, lightweight, interoperable, and intuitive UI. But most importantly, wearable payment technology can easily converge with other applications, such as loyalty and rewards, fitness and health, ticketing and transport, access control, etc., offering up new revenue streams and business opportunities for the various stakeholders.

Some of the top players in the market include Apple, CPI Card Group, G+D, Idemia, Infineon, MasterCard, NXP, Qualcomm, and Thales Gemalto, all of which are pushing through innovative solutions in the space. While wearable payments is a small market today, it is not niche. There are increasing and lucrative opportunities that will continue to push adoption and usage, and showcase new applications, including M2M payments, pay on demand, micropayments, 5G for instant B2B payments, and beyond, such as access control and transit.