QR code lets you trace where your banana came from

Happy Banana, the fruit brand of Desai Fruit Ventures, has started to deploy Farm Trace, a QR Code solution that helps consumers trace the journey of the farm product back to the farmer.

By simply scanning the QR Code on the banana, a consumer can now get to know where it was grown, what was the name of the farmer, the ripening techniques deployed before it reached the retail shelves.