Bitly Introduces First Automated API Solution For Scaling 2D Barcodes
They help companies capture more product data while giving consumers the power to learn about the products they're buying and build deeper connections with the brands they purchase from. 2D Barcodes contain a Global Trade Item Number (GTIN), a unique identifier for each product, which enables that product to be scanned at checkout.
2D Barcodes can also link to a website URL, so consumers can scan them with their smartphones and learn more about the products they are buying. Now, by using Bitly's public API, companies can assign GTINs to entire product lines to effortlessly generate countless tailored 2D Barcodes. This new offering empowers businesses to scale from hundreds to thousands of codes, ensuring seamless integration and efficiency across operations.
According to GS1 U.S., a member of the GS1 Global not-for-profit organization that develops and maintains global standards for barcodes, the CPG and Retail industries are undergoing a shift from the use of traditional barcodes to 2D Barcodes on product packaging. With barcodes being used by over two million manufacturers on more than four trillion product items per year, 2D Barcodes are expected to become the de facto solution for CPG companies and Retailers around the world by 2027. Bitly's new public API is accelerating this transformation through its globally recognized and trusted Connections Platform.
With the Bitly Connections Platform, users can manage and track all of their 2D Barcodes and Short Links in one place while getting robust insights into consumer behavior including where and when they are engaging, down to their geographic location, referral source, and time of scan. Bitly's API for 2D Barcodes is available to paid users as of January 30, 2024.
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