Orca Scan launches three-step solution to connect millions of retail products to the internet

Cambridge-based software company Orca Scan has partnered with GS1 UK, the UK arm of the global not-for-profit association that sets and maintains standards for barcodes, to help brands upgrade traditional barcodes on their product packaging to the next generation of GS1 Digital Link QR codes.

The global adoption of GS1 Digital Link will impact manufacturing, retail and supply chains as trillions of products are assigned a unique web page that is editable in real time. Orca Scan is spearheading an innovative smart solution to simplify the migration to GS1 Digital Link, helping brands accelerate the adoption of the new standard and engage with customers like never before.

Orca Scan is a cloud-based barcode tracking platform that allows companies to build enterprise-grade solutions without code. Since 2016, they have worked with over 355,000 users worldwide to simplify barcode tracking.

The venture was founded in 2016 and supported by Cambridge Judge Business School through the Accelerate Cambridge start-up programme, Barclays Eagle Labs Scale-up programme and Rising Women Leaders Programme at the University of Cambridge.

The Orca Scan team are a fully remote global team with an HQ operating out of the new Allia Future Business Centre in central Cambridge, UK.

Orca Scan provides a good opportunity for brands to build customer engagement with their products. Brands can use the Orca Scan platform to create and manage bespoke QR codes made to the GS1 standard and place them on the product. For the first time, consumers can go beyond the packaging to get the information they need when they need it. By pointing a smartphone camera at the QR code, consumers can instantly access product-related videos, nutritional information, ingredient details, sustainability and recycling information, recipe ideas, how-to guides and quickly connect to the brands' social media.

This news comes in the wake of Orca Scan's many recent initiatives and accomplishments. The team are building novel solutions for companies to track anything with a barcode, from medical devices to vehicles and even event leads.