iBeacon vs Eddystone – which is the better one for your business?

The emergence of futuristic technologies is blurring the fine lines between the real and the digital worlds. This is even more apparent in the business arena, where technology is being increasingly deployed to enhance customer interaction. One such revolutionizing concept that is creating waves recently is the Beacon Technology. In simple words, Beacons are low-power transmitters that are equipped with Bluetooth Low Energy. These devices are strategically placed in such a way that when a customer approaches them, they will receive appropriate notifications and messages. With this, the businesses can take benefit of the approaching shoppers, offer attractive notifications that may contain discounts or coupons. to convert them into customers.