RFID Will Deliver Drink Orders On the Go

Logistics technology and services startup Shotput has partnered with a global beverage company to pilot a solution that delivers product quickly to consumers wherever they are, by using refrigerated containers dispersed in heavy-demand areas, equipped with radio frequency identification technology. The beverage company, which plans to pilot this technology during the next few months, has asked to remain unnamed. The system, says Praful Mathur, Shotput's roboticist and co-founder, is intended to challenge the existing model of product supply chains, by enabling a more Amazon Prime-type of service for food, beverages or other consumer goods.