Using RFID to create customer loyalty

The benefits of loyalty programs are well documented in the professional carwashing industry, including in the pages of Professional Carwashing & Detailing. These programs help provide predictable income for the business and assurance in customer purchasing and service. Today’s customers, especially younger generations, prefer paying a monthly rate for a service or product they use frequently, such as carwashing. However, just as technology can lift a loyalty program up, it can also provide its share of setbacks when not implemented properly. We recently spoke with two experts in the field of creating loyalty programs for new carwashes and seamlessly implementing RFID technology.