Thinfilm’s tiny printed NFC labels enable brands to connect with consumers via smart packaging

Norwegian tech firm Thinfilm figured out a way to print tiny electronics chips on plastic surfaces, creating tiny smart labels to put on the Internet of Things, or smart and connected everyday objects. While others are making extremely powerful chips, Thinfilm is instead going wide: It is adding a little bit of intelligence to a lot of things. Consider what Thinfilm is doing with Hopsy, a website that sells beer from 60 local micro breweries in the San Francisco Bay Area. Thinfilm puts a smart label on the beer bottle. The consumer taps an NFC smartphone on the label, and it takes you to a video that describes the beer in a video.