NCR Adds Digimarc Barcode to Its New Advanced RealScan 79e All-Imaging Scanner

Digimarc Corporation announced that NCR Corporation, a global leader in omni-channel solutions, has enabled Digimarc Barcode support to its new high performance NCR RealScan 79e all-imaging bi-optic scanner for easier and more efficient retail checkout.

The RealScan 79e scanner—with six-sided scanning capability—delivers the largest imaging scan zone in its class, and is an effective retail solution for both cashier-assisted and self-checkout lanes. Digimarc Barcode integration means cashiers and consumers do not need to fumble with a product in search of a UPC barcode, vastly improving throughput at checkout, and making the experience faster and easier. This efficiency helps improve customer satisfaction and boost retail ROI via more items scanned per minute.

Digimarc Barcode imperceptibly repeats throughout an entire product package, and is readable from a variety of angles and distances. It contains the Global Trade Item Number (GTIN) found in traditional UPC barcodes and can be incorporated into virtually any form of media, including audio and print materials. Along with front-end efficiency, Digimarc Barcode offers benefits all along the value chain, such as improved supply-chain management and in-store customer engagement via smartphones.