Osram Concludes Partnership with beaconsmind AG on Einstone Solution

Osram reports that it has concluded its collaboration and partnership with beaconsmind AG, the first iBeacon full-service provider based in Switzerland. iBeacon gives in-store retailers and fashion brands an immediate end-to-end solution for integrating location-based services (LBS). The solution package uses LED lighting equipped with an iBeacon visual light communications chip that makes LED fixtures act like location beacons. Each luminaire transmits data about its particular location within the store. Then, an Einstone app on customer smartphones translates digital photos of the LED lighting above into data about where the customer is located within the store.