“Dynamic Barcode” System Set to Roll Out Despite Consumer Concerns

A new dynamic barcode mobile-only ticketing system is raising questions of consumer freedom and discrimination as it is prepped for a trial in at least three venues using Ticketmaster as their ticketing provider. Outlined on a Ticketmaster website page touting “The Newest Way to Use Your Mobile Ticket,” the new system features a barcode that changes in 15 second intervals. This is designed to remove the ability of any consumer to transfer their ticket through any system that isn’t Ticketmaster.