Ways to Use QR Codes in Chinese Tourism Marketing

Travel brands will often include a QR code at the end of their WeChat posts. These QR codes could link to a website or mini-program, so that the reader could easily access more information about the destination or business. Why a QR code instead of a simple link to a website? Actually, external links cannot be included in WeChat articles published by subscription accounts, so a QR code is a great workaround if you do want to send readers to a website. But many travel brands’ QR codes at the end of a WeChat article tend to open that brand’s WeChat account instead.