RFID and the future of retail

From the early days of RFID being used to sort blue jeans to sophisticated systems allowing consumers to connect with the brand, RFID has come a long way. RFID is appearing throughout the retail world. For example, Mammut Sports Group AG recently announced that it is embedding Smartrac Circus Flex NFC tags into some of its products. This will allow consumers to receive digital content through Mammut Connect, Mammut’s smartphone app. “Customers are digital, mobile and social. They communicate with brands, actively contribute and give feedback with much more concrete demands than just a few years ago. This is why Mammut is building an ecosystem,” said Oliver Pabst, CEO Mammut Sports Group AG.